The Arab International Academy was founded in Doha in 2015 with the goal of establishing a high level private international school that provides a challenging and well-rounded international educational experience. To enhance their reputation and improve brand awareness, AIA requested to refresh its look and feel and to design their advertisements and newsletters in addition to their 2017 Year book. I developed a new and fresh brand language. This emphasizes the circle shape, which is an important element in the existing AIA brand, but reinvented how it is used. While the circle initially appeared as patterns, I transformed it into a dynamic content container and communications platform. By introducing a new roundish font, I completed the development of a new contemporary and appropriate visual language that reflects the kids who are at the heart of AIA’s business.
I designed the new brand language for the Arab International Academy during my time as Creative Director at Grow in Qatar.