Katara Plaza is one of Ali Bin Ali's prestigious achievements in Doha, Qatar. It is a new open-air shopping mall concept in the cultural district of Katara. Katara Plaza offers a unique world class shopping experience, housing luxury stores and concepts such as Galleries Lafayette and the Middle East’s first Evian spa. I created a strategy to communicate the essence of Katara Plaza – simplicity, elegance, exclusivity and originality. The brand identity combines elements of the Portuguese-style architecture of the project and the letter K which anchors it to Katara. It was built to be applied flexibly, supporting Katara Plaza’s brand proposition, focusing on the various lifestyle and location benefits of the property.
I developed the brand during my time as Creative Director at Grow in Qatar.