Stefanie Luppa Graphic Design

MINISTRY OF TRANSPORT AND COMMUNICATIONS

(1) Branding

The Ministry of Transport and Communications is organising and developing land and maritime transport businesses as well as overseeing and developing the information and communications technology sector in Qatar. In 2017 I developed a new brand language and acronym for the governmental entity. The fresh and energetic visual language reflects the ministry’s services and sectors by a distinctive illustration and typography style. Along with a vibrant colour palette and a modern bilingual font the lMOTC's look and feel is now approachable to the community and represents a progressive, modern brand.

I developed the MOTC visual language during my time as Creative Director at Grow in Qatar.

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