Q A F E

(1) Strategy & Positioning
(2) Branding
(3) Packaging

Welcome to Qafe, Doha’s finest pastry boutique, where Qatari hospitality meets international cafe culture. Enjoy premium products in a world-class location and expect immaculate attention to every detail and impeccable service at every turn. We offer you an experience like no other.

QAFE 
Boutique Delights · Local Finesse

Based on a comprehensive research and additional CI workshop all important key learnings were compiled to develop a brand strategy and positioning for the new cafe project of Gulf Hotels in Qatar. "Qafe" is going to open in one of Doha's premium locations and will be specialised in creating pastries and vennoisseries as well as special French pastry and desserts that appeal to Qatari costumers. To create the perfect atmosphere, the "Qafe" will focus beside upscale food and beverage offerings on an outstanding, world-class interior design. I developed for the Qatari client a brand strategy to position "Qafe" in the local market, came up with a tagline and designed the identity. Derived from the interior design features is a premium brand, that reflects a refined elegant art deco look and feel with a contemporary twist.

I created the brand during my time as Creative Director at Grow in Qatar.

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