Retal is a successful Saudi urban development company but growth had come at the expense of a cohesive brand image. For the company to embark on its next stage of expansion into other major cities in the Kingdom, it was essential that a new iteration of the brand was developed to effectively communicate the brand’s core values in a different, sector-defining way. A new cohesive brand language and visual identity was extended to all customer touchpoints ensuring consistency across all levels of the Retal brand world.
I developed the rebrand during my time as Creative Director at Grow in Qatar. The identity got the award "Highly Commended" for the Best Brand Evolution at the Transform Awards Mena in 2017.