SIA

(1) Strategy & Positioning
(2) Branding
(3) Industrial Design
(4) Packaging Design

SIA is a new entrant in the perfume market and is launching a home fragrance scent stick range which will compete against internationally known and well- established brands. I developed the identity and a new packaging design for its scent sticks which communicates the essence of the brand and ensures stand-out on the shelf to set it apart from competitors. I influenced the client to change the nature of the product to a shorter, fatter scent stick which is a major point of difference in the market. The elegant yet modern logo reflects the lightness of scents and the packaging features colours and visual themes which strongly communicate the product’s premium positioning and interpret the tagline of “For your senses”. 

I developed the brand during my time as Creative Director at Grow in Qatar. It got an SILVER award in the category "Best Use of Packaging" at Transform Awards MENA 2017.

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