Stefanie Luppa Graphic Design

Abu Dhabi Motorsport Management

(1) Concept & Design Development

In 2013 I got the great chance to design the Abu Dhabi F1 Grand Prix tickets for the Abu Dhabi Motorsport Management. The brief was to develop an outstanding design to amaze the international audience of the mega motor sport event. I got inspired by my favourite childhood book, which had pop-up visuals that created a fantastic look and feel to the stories. I implemented the 3D idea to the tickets and the magic of F1 on Yas Island was brought to life. The client was happy and visitors had fun before the spectacle even started.

Freelance project in cooperation with IMPACT BBDO Abu Dhabi.

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