People perceive Dubai as a glamorous, money driven, glitzy city only for the elite. They’re not necessarily wrong, but Dubai also has much more to offer. Like a thriving art scene, thanks to budding creators and curators who are cultivating it, and striving to make a mark on an alternative Dubai. Tiger is currently establishing its social media presence designed to help build the art scene in Dubai. The overall idea is to translate Dubai street life and culture into a co-created project. Ogilvy Action Dubai looked for 10 brand ambassadors to help kick off CO- LAB, the first collaborative project of this kind in the region. I planned, photographed and designed the campaign's book which introduces the 10 artists and the iconic area of Satwa and its citizens.
See the full book here.
Freelance project in cooperation with Ogilvy Action Dubai.